
Don’t wait. The time will never be just right. – Napoleon Hill
After much anticipation and hype, here we are. Welcome to 2026! The rush of the holidays is in the rearview mirror, and credit card statements will soon arrive like the ghost of Christmas past.
New Year’s resolutions will soon be put to the test, and you will quickly question the legitimacy of that new gym membership. The new year begins with much promise and good intentions, but will it last?
Business consultant and author Michael LeBoef says, “Devoting a little of yourself to everything means committing a great deal of yourself to nothing.” And this is precisely the trap that you want to avoid. Your time matters, and so does how you use it. Be it resolutions, professional development goals, family priorities, etc., don’t commit chunks of your time to doing nothing of consequence.
I’d like to share a few things I’ve learned over the years about this topic, in hopes they will add value to your leadership journey.
I had to learn the myth that everything matters equally.
I learned this principle from Gary Keller’s book, The One Thing. In it, he writes: “When everything feels urgent and important, everything seems equal. We become active and busy, but this doesn’t actually move us any closer to success. Activity is often unrelated to productivity, and busyness rarely takes care of business.” And this is such a necessary thing to learn in leadership.
Keller argues that a to-do list can easily lead you astray. More often than not, it’s simply the things you think you need to do, which often is nothing more than the first thing you thought of. Keller adds, “If your to-do list contains everything, then it’s probably taking you everywhere but where you really need to go.” In short, the most menial thing on your to-do list is not equal to the most important thing. Stop buying into the myth that all things are equal. They’re not. As Keller recommends, replace a “to-do” list with a “success list.” It will change your mindset and your focus.
I had to learn that I choose my life by how I spend my time
I learned this fundamental principle from John Maxwell. In his book, Today Matters, he writes, “If you’re over the age of twenty-one, your life is what you’re making it. To change your life, you need to change your priorities.”
The playing field, over time, is level. We all get the same amount regardless of who we are. The priorities you set determine how you use your time. Changing our approach to our days makes all the difference between time well spent and time wasted. Maxwell framed it in three useful questions.
- What is required of me? When ordering priorities, always start with the requirement question and give it careful thought before moving on to the next question.
- What gives me the greatest return? As you grow as a leader, you will discover that some things will give you a greater return than others. What are they?
- What gives me the greatest reward? If you only do what you must and what is effective, you will be highly productive, but you may not be content. It’s important to consider what gives you personal satisfaction. But don’t get these questions out of order.
As a leader, you have to understand that you can’t, and shouldn’t, do everything. And this is why establishing your priorities is so important. You have to be your own timekeeper. Your time is too valuable to relinquish to someone else.
©2026 Doug Dickerson










